Dental Domain Name Appraisal : How We Evaluate Our Domains
Two Different Perspectives
When it comes to assessing domain value, there are two basic perspectives - from the investor, or domain speculator and from the viewpoint of a dentist, or dental website developer. Domainers who buy and hold domains for resale base their appraisals on comparable domain sales and the potential profit involved.
Dentists seeking a quality domain name to represent their dental practice have little inclination or need to purchase a domain that can literally run into the thousands of dollars. They're interested only in an appropriate, affordably priced domain for a website that will improve their online presence and help bring in new patients.
Our Criteria For Domain Valuation
Our appraisal method assumes the role of dentist advocate. The appraised value for which our prices are based is largely determined by the costs we incur to secure and market our domains plus the value each domain can afford the dentist. Below are the guidelines we use to evaluate our domain inventory.
- The high degree to which the domain represents its target market
- The ease for which the domain name lends itself to search engine positioning
- Potential value of a website domain to the dentist as a patient and revenue generator
- Transfer value of the domain to another dentist sometime in the future
- All names should be Top Level Domains - e.g. .com, .net, .org
- Domains must consist of only 2 - 4 words each
- The domain names will not contain hyphens
About Branding
Many sellers justify the cost of their domains using the premise "brandable" and extol the benefits of branding your business and website. These guys fail to mention that creating a household brand name requires a multi-million dollar advertising budget. A memorable domain may only factor into an appraisal for specific applications.
In the real world of dentistry though, most people who find your practice online come in from search engines. Once they make an appointment, they may never visit the dentist's website again. The patient only need remember how to drive to the dental office - and that's what really matters - thus brand is of little concern.
Reduced Sticker Shock
In the final analysis and given the scarcity of top-level, geo-regional dental domains, our prices are very reasonable. Each website domain offers the dentist top value received for the nominal cost involved.
Quick Third-Party Appraisal
You can get an instant online estimate (for free) of what a domain is worth at this website.